Name of college or university

A review of the successful strategy and tactics of warfare will inevitably lead to the concept that battlefield victory will depend on the decisive employment of the proper elements with the appropriate equipment in the right place at the correct time.Col. P. I. Lisitskiy[1] describes specific assault and special operations deployments during World War II illustrative of this model and that military leadership on both sides understood the necessity of airborne methods to accomplish battlefield victory. Unfortunately he fails to provide sufficient illustration and examples of the use of special operations forces. Further, he provides little insight into the training regimen and capacity of these specialized forces.However his historical perspective and review is still significant as recent military actions demonstrate military commanders must have a thorough understanding of the critical strategic role of airborne and airmobile tactics in the successful use of assault and special oper ations forces.World War II was in essence the â€Å"laboratory† for the development of airborne operations and special operations. British, German and American armies formally organized airborne units â€Å"and by the fall of 1943, the U.S. armed forces had as many as five airborne divisions (11th, 13th, 17th, 82nd, and 102nd).† (169).Lisitskiy defines â€Å"special operations† of the World War II era as being either â€Å"airborne, subversion and terror, and subversion and reconnaissance troops.† (169) He subdivides this broad categorization by detailing mission- and objective-specific operational groups. Lisitskiy concludes the World War II experience demonstrates the efficiency and cost-effectiveness of these operations and they will be a vital component of any future military engagement.Lisitskiy describes three methods of movement of airborne troops during the war: parachute drops, troop placement via glider, and air transport to seized airports.Plac ement of the force could be (a) immediately on top of the area to be assaulted, (b) adjacent to the field of battle, or (c) within striking range of the target. According to Lisitskiy these troops had their share of personnel, logistical and communication problems, usually directly related to the nature of the battlefield and the speed, method of their arrival and distance from support bases.Lisitskiy uses actual battles to illustrate his theme regarding the method of transport and placement of troops. He cites the German Army â€Å"airdrop on a Belgian fort, Eben Emael, 10 May 1940. It was possible to capture the fort only by landing troops atop it.† (172) the allied Operation Overload, what Americans refer to as D-Day, perfectly illustrates â€Å"the airlifting of units with seizing airfields ahead of their landing.†(171) the feasibility and necessity of landing paratroops away from the target is exemplified by â€Å"the operations of the 3rd German Paratroop Rifle Regiment on Crete. Assigned to take the town of Khania the troops were dropped on the road†¦some 3km from Khania, whence the regiment began pushing towards its objective in a planned manner.† (172)Other examples given illustrate the notion that special operations come with special problems. Of a critical nature to a rapidly inserted or swiftly moving force are logistics and communication. Airborne operations by their very nature require stringent weight scrutiny.Lisitskiy refers to the German developments specific to airborne operations, including lightweight shoulder arms as well as specialized artillery pieces. The same weight considerations applied to communication gear. The failure of German commanders in Crete was directly attributed to communication difficulties between entrenched and newly arrived troops.[1]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Col. P. I. Lisitskiy is the Sector Deputy Chief at the Center for Military-Strategic Studies of the General St aff of the Russian Federation Armed Forces.   

In “Tree At My Window” by Robert Frost Essay

In â€Å"Tree At My Window,† Robert Frost addresses a tree growing outside of his bedroom window with these words: â€Å"But tree†¦You have seen me when I slept, †¦ I was taken and swept / And all but lost. / That day she put our heads together, / Fate had her imagination about her, / Your head so much concerned with outer, / Mine with inner, weather.† In these lines Frost conveys several emotions and themes that infiltrate many of his works. These common themes include darkness, nighttime, isolation, inner turmoil and the premonition of death. It is through these recurring images that we are able to glimpse into Robert Frost’s life, and see how greatly his life effected his poetry. Robert Frost endured many emotional hardships in his life. Some of the most significant and tragic, are the many deaths in his immediate family. By the time Frost was 27, he had lost both of his parents, his son Elliott, as well as his grandfather, the man who had served as a surrogate father to him after the death of his own father when he was only 11. By the time Frost was 62, he was forced to commit his sister Jeanie to a mental hospital. He had also lost three more of his seven children (one to a miscarriage), as well as his wife Elinor, the love of his life. Five years later, his son Carol committed suicide. â€Å"Spring Pools† is a reflection on Frost’s inner emotions in dealing with the deaths of his children. The â€Å"pools, that though in forests, still reflect / The total sky almost without defect,† are his children. He speaks of their innocence, and the fact that they are too young to know the imperfections of the world, too young to be jaded, or even scared of their forthcoming death. The poem is entitled â€Å"Spring Pools,† however; it does not give an illusion of Spring in the traditional senses of newness, rejuvenation, joy & rebirth. Rather the term â€Å"spring† is used in the title in much the same way as the term â€Å"Spring lamb,† an animal whose only purpose behind being born is to be slaughtered at the end of the season. The trees and roots are symbolic of both death and God. He implores the â€Å"trees that have it in their pent-up buds / to darken nature† to â€Å"think  twice before they use their powers / To blot out and sweep away / These flowery waters.† He is literally begging God to reconsider when bringing death upon his children, yet he knows that he is not the force controlling the situation. He knows that his children â€Å"will like the flowers beside them soon be gone.† The fresh pools, â€Å"from snow that melted only yesterday,† are spoke of with a touch of nostalgic innocence. Frost puts both himself and Elinor, in the poem as, â€Å"a flower beside [the pools].† In referring to the â€Å"pools† as â€Å"flowery waters,† he is not only showing the parental bond between the â€Å"pools† and the â€Å"flower[s] beside them,† but also intensifying the image that the â€Å"pools† are soft, young and innocent. He speaks of their premature death, â€Å"not out by any brook or river, / But up by roots to bring dark foliage on† with deep-rooted feelings of loss brought on by his own personal tragedy. â€Å"Spring Pools† contains within its lines the themes of darkness, sadness, and inevitable death. It shows Frost’s struggle to control occurrences in his life that are virtually insuperable. At the end of the poem, he slowly comes to terms with the uncertainty of life, and he begins to resolve his feelings of contempt for the collective world. Frost is rarely satisfied or resolved with his choices, however he is accepting of his future uncertainties. At the end of most of Frost’s poems, he has generally resolved or come to terms with his emotional and mental turmoil. Many of his works share these same inner conflicts, such as his poem â€Å"The Road Not Taken.† Frost uses â€Å"The Road Not Taken† as poem as a metaphor for the mass amount of travelling that he was doing in the period of his life in which it was written. Between 1909-1915, Frost and his family relocated their home twelve times. They lived in several places on America’s East Coast, including New Hampshire, Massachusetts, and the Virginia-North Carolina border, as well as England, Gloucestershire, and then back to New York. It was during this time of transporting his family back to America that Frost wrote â€Å"The Road Not Taken.† In â€Å"The Road Not Taken,† Frost speaks of â€Å"Two roads†¦in a yellow wood† and  the decision that he must make in choosing one path over the other. He â€Å"looked down one as far as I could / To where it bent in the undergrowth†¦Then took the other, as just as fair,† and scrutinized its possibilities and potential in comparison to the first road. He eventually comes to a decision, deciding to â€Å"[keep] the first for another day! / Yet knowing how way leads on to way, / I doubted if I should ever come back.† But is he satisfied with his decision? Of course not! â€Å"I shall be telling this with a sigh / Somewhere ages and ages hence: / Two roads diverged in a wood and I – / I took the one less traveled by, / And that has made all the difference.† He is not satisfied with his decision, as is made apparent when he says that he will be â€Å"telling this with a sigh† somewhere in the future. However, one does not have to be satisfied with their decision to accept it. Choosing the â€Å"road less traveled by† â€Å"has made all the difference† in his life, but Frost does not specify that his choice was the one that produced the best possible outcomes in his life. Many of Frost’s poems concern his future and making decisions that will effect the rest of his life. The poem â€Å"An Old Man’s Night† was first published at the same time as â€Å"The Road Not Taken.† It was a time of great unsettlement, both mentally and physically for Frost. Frost was travelling from one city to another trying to establish his roots. His poetry was being received quite well, but his personal life was in a disheveled state. Elinor was becoming ill due to a weak heart and she suffered a miscarriage. Frost feared for her life, as well as fearing the loneliness that seemed to be inevitably looming in his future. He had suffered quite a substantial amount of grief and heartache, and he was terrified of the thought of getting old by himself. He had been known to hear voices in his head as a child, however, Frost remained adamant that these voices had disappeared when he entered adulthood. Most critics, however, agree that Frost refused to admit that the voices still occupied his mind in order to avoid ridicule or institutionalization. The old man in â€Å"An Old Man’s Winter Night,† can be construed to be Frost himself when he states ambiguously, â€Å"All out of doors looked darkly in at him / Through the ‘thin frost’.† The man is old and alone, not able to  remember his reasoning and decisions. He goes into his cellar, but â€Å"what kept him from remembering what it was / that brought him to the creaking room was age. / He stood with barrels round him – at a loss.† The stillness of the house is obvious in the amplification of common noises. He â€Å"scared the cellar under him / In clomping in here†¦and scared the outer night / Which has its sounds, familiar, like the roar / Of trees, and crack of branches, common things. / But nothing so like beating on a box.† Frost feels that without anyone around him in his life, his life would become insignificant, a â€Å"light he [would be] to no one but himself.† He identifies with the darkness, calling the moon â€Å"as better than the sun in any case / For such a charge.† He is able however, to find peace and sleep in the darkness that envelops him. â€Å"The log that shifted with a jolt / Once in the stove disturbed him and he shifted, / And eased his heavy breathing, but still slept.† Although he is not content, he is beginning to accept that this may be a potential outcome of his life. The final lines convey his fear of the future when he says, â€Å"One aged man – one man – can’t keep a house†¦or if he can†¦It’s thus he does it of a winter night.† The darkness and mystery that couple with nighttime are key players in many of Frost’s metaphors. He often uses a winter night as his setting, and most commonly, the speaker is either travelling or walking out in the cold. Frost himself was rumored to be afraid of the dark, but he was also known for taking long walks in the dark. This was a straightforward way of confronting his fears by staring the darkness in the face and standing up to the nighttime that terrified him. After years of this practice, Frost found himself not only comfortable and at ease in the darkness, but he found also that the nighttime was where he became the most content and free from anxiety. Frost was a very contemplative man, and he used his work to convey his inner thoughts and fears. In â€Å"Good Hours,† Robert Frost writes about a late evening walk down a winter lane. The rhyme scheme of this poem is a simple A, A, B, B pattern and is broken down into four stanzas of four lines each. The speaker walks in pensive silence, having â€Å"no one at all with whom to talk.† As he walks down  the winter lane, he personifies the inanimate objects that surround him, and gives light and life to the surroundings that fill the bleak night. The main unification in this poem comes from the recurring themes of darkness, amplification of sound and stillness, and the speaker’s inescapable loneliness. The speaker is feeling isolation from the world around him, and he cannot escape that feeling no matter how hard he tries to disillusion himself that his life follows the same course as the lives of the people that he sees in the cottage windows. The night is lonely and the speaker tells of â€Å"cottages in a row / Up to their shining eyes in snow.† How can a cottage have eyes, the organs of vision, if it does not possess the sense of sight? But to the speaker, the cottages are enormously alive, and the windows are the eyes from which he can see into the cottage’s soul. Eyes themselves do not literally â€Å"shine,† but in this instance, it is literally true to say that the eyes of the cottage were â€Å"shining† from the light within. The inside of the cottages are full of people performing various activities, and although the speaker is not included in the actions of their lives, he feels as though he is a part of it all, â€Å"I thought I had the folk within: / I had the sound of a violin.† The speaker catches a â€Å"glimpse† from behind a veil of â€Å"curtain laces† â€Å"youthful forms and youthful faces.† (This too, can be construed as an image of his children, partially veiled by a shroud of death). He allows himself to become an integral part of the background scenery to such an extent that it satisfies him and keeps his mind occupied. Notice that he never once mentions the bitter cold that should accompany a snowy winter evening. Although he has no human companion with him, the speaker has â€Å"such company outward bound,† that he continues to walk deep into the night until â€Å"there were no cottages found.† He has been in such deep thought that he has not realized that he has reached the end of the town. He turns and realizing that he has been out such a long time and that it is getting very late, â€Å"I saw no window but that was black,† he heads back toward his home. He crosses  the â€Å"slumbering village street† with his â€Å"creaking feet,† a paradox since the street cannot actually rest or sleep because it is not living. An inanimate object does not need sleep or rest, however, when he â€Å"disturbs† the street’s â€Å"slumber,† he feels it is â€Å"like profanation.† He is disrespecting the street and putting it to an improper use at this time of night, â€Å"at ten o’clock of a winter eve,† when everything else in t he town is at rest and still. The street is empty except for one last wanderer still traversing down a lonely lane. Frost deals with recurring themes of darkness, loneliness, death, and uncertainty. Through these themes, Frost reveals himself in candid form. He was a natural born worrier who often got nervous stomachaches. These occurrences became so frequent that eventually they drove him to quit school for several years. He had fears of abandonment in his childhood, which lead to feelings of isolation in adulthood. Both of these projections can be seen in lines from â€Å"Desert Places.† â€Å"I am too absent-spirited to count; / The loneliness includes me unawares.† Frost writes, â€Å"They cannot scare me with their empty spaces / between stars†¦I have it in me so much nearer home / To scare myself with my own desert places.† By making the parallel between Frost’s life and his poetry, we are able to clearly see how his life experiences shaped his poetry. These experiences gave birth to some of his greatest works, and from these works we see the man behind the poetry. We see a man who dealt with more heartbreak, hardships and sorrow than most should have to endure. We see a man who put more effort and soul into his work, than many will ever attempt. And we see a man whose works have inspired many, and will continue to do so for generations to come.

The Automobile Manufacturing Industry in China Essay - 2

The Automobile Manufacturing Industry in China - Essay Example As the Chinese continue to invest significant capital in research and development as well as the acquisition of existing foreign-owned automobile manufacturing companies, it is clear that China has the potential to rival Japan as a global industry leader. The results of a survey administered to 100 randomly selected individuals from Beijing, China confirmed the hypothesis that China’s automobile manufacturing sector is positioned for considerable growth. Millions of Chinese with the financial means will be purchasing automobiles in the years to come. The Chinese government continues to invest in highway infrastructure in support of the anticipated growth in the number of automobiles. A large number of competitors in the Chinese automobile industry is welcomed news for consumers. The product variety and vehicle quality are both excellent and the fierce competition for customers will moderate prices well into the future. Primary research was conducted utilizing a self-administered questionnaire. The respondents were 100 randomly selected local residents of Beijing, China. This method was selected for several reasons. First, a self-administered questionnaire allows the researcher to collect significant amounts of data in a relatively short period of time. Second, the data are easily coded and analyzed. Third, this method is accepted for its high level of accuracy in drawing conclusions related to the research hypothesis. In addition to primary research, secondary sources were utilized to support the findings in this study. Chapter three provides a comprehensive overview of the research methodology. In applying Porter’s Five Forces and Diamond models to the Chinese automobile manufacturing industry, the analysis is quite revealing. Utilizing the five forces approach, it is clear that Chinese automobile manufacturing firms do not enjoy a strong competitive advantage because there are so many companies in the market.

Madonna Phenomenon Essay Example | Topics and Well Written Essays - 1500 words

Madonna Phenomenon - Essay Example The Madonna phenomenon demonstrates popular culture’s ability to enable political and social contestation through Madonna as its central popular symbol where the Madonna phenomenon explores gender as performance, intersects political and cultural representation, challenges and reinscribes feminine gender categories, and inspires other women to pursue their dreams. Judith Butler asserts that gender is performed as it relates socially-produced subjects in a specific context, where Madonna literally and figuratively performs gender to connect to her primary audience. Butler explains that gender is not an attribute but a performance. Gender is part of human identity, and identity is not static or homogenous (Butler 5 qtd. in Gauntlett 106). Gender is what people do (i.e. their behaviours) and not what they truly are, according to Butler (Gauntlett 107). Madonna’s performances are performances of her identity and for her gender. Different scholars assert that Madonna performs femininity as a masquerade. E. Ann Kaplan explains the meaning of Madonna’s image to her and her audience: â€Å"[Madonnas] image usefully adopts one mask after another to expose the fact that there is no ‘essential’ self and therefore no essential feminine but only cultural constructions† (160). Indeed, Madonna’s different images show cultural constructions as present in â€Å"Material Girl.† In this song, she shows how materialism in modern society shapes femininity and masculinity. In the chorus, Madonna sings: â€Å"You know that we are living in a material world/And I am a material girl.† She is suggesting that because she lives in a material world, she has become a material girl. She talks about herself and women who have become materialistic because of the American Dream that underlines materialistic indicators of happiness and success. Guilbert notes that Madonna challenges â€Å"the consumerist form of the

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 11

Rhetorical Analysis - Essay Example The author achieves this by employing superior common ground, detached diction, and an academic tone to place the reader on a scholarly level observing an ancient disciplinary measures practice. The author in his book wrote about the Panopticon under the title â€Å"Panopticism† where he metaphorically alludes to the way authority takes charge and control of the people. He uses the seventeenth century order and case scenario to show the reader how people’s respect for the ones in power comes from their fear of the authority as opposed to the authority’s actual strength. The order was formulated at a time when the plague rose, and it functioned to separate people one by one from the eldest to the youngest, in terms of towns, classes, as well as individuals. This in terms of rule and authority was the ideal method of running a city. Having isolated everyone to quarters and giving orders to be followed, which the people feared to break for the consequences that would follow. The common ground for â€Å"Panopticism† is surveillance or the watchful eye of the law or authority instilling conditional obedience in its subjects through rule of fear. Theoretically speaking, the Panopticon is a building constructed in the shape of a circle with holding cells in multiple rings, built in a storey form. A tower is erected in the center of the rings in order to observe the prisoner’s activity. Each cell has sufficient room for holding one person and is partitioned by a wall from the next to deter prisoners from seeing each other as well as eliminate chances for mob action. The front side is blocked with bars while the back has a window to let in light so that the prisoner cannot hide. The author uses this model/theory to prove the effect of using fear to quarantine people and make them very submissive to authority. The people in the text were ordered to stay indoors, and none was to leave on pain of death. The syndics were given authority over

Cicadas Essay Example | Topics and Well Written Essays - 500 words

Cicadas - Essay Example The female lay 4-5 mm long egg on the ventral thorax. Their life cycle takes 17 years in northern species and 13 years in southern species; the two types overlap in parts of the United States. In about six weeks the wingless, scaly larvae, or nymphs, burrow into the ground, where they remain for 13 or 17 years, feeding on juices, the xylem sap, sucked from roots of the flora present in that area encompassing grasses, forbs or trees. The nymphal development takes numerous years. The nymphs molt periodically as they grow; finally the full-grown nymphs emerge, climb a short distance reaches the tree trunks, herb stem and fences, anchors itself with the help of its tarsal claws to protect itself and molts or shed their last larval skin. The winged adults generally emerge together in large numbers, live for about one week. Its nymphal shell remains as proof indicating the transition in the life cycle of the cicadas. This is also a transition from its restricted life to free life where it has freedom to fly. Cicadas are known as strong fliers with a high visual alertness. Adults feed on xylem sap and have a life span of a few weeks. Different broods mature at regular intervals, so that at least one colony is conspicuous in some part of the United States each year, and even in a given locality a brood may appear every few years. Other North American cic

Redemption exercise (finance management) Essay Example | Topics and Well Written Essays - 1000 words

Redemption exercise (finance management) - Essay Example (c)Oak plc uses a ‘moderate matching policy’ for the financing of its non-current assets and working capital. Using the diagram below, which shows a moderate matching policy explain the meaning of the term ‘moderate ‘in relation to financing of assets and distinguish a moderate matching policy from (i) an aggressive policy and (ii) a conservative policy. (10 marks). Moderate matching policy calls for matching assets and liabilities maturity. That is all of the fixed assets plus the permanent current assets are financed with long term capital, but temporary current assets are finance with short term debt (Brigham & Ehrhardt, 2013). It is policy that enables firms to finance some of its permanent assets with short term debt. That is, all of the current assets – fluctuating and permanent current assets- and part of non-current assets are financed with short term credit. a) Factoring is a means of utilizing accounts receivables to generate cash flow by selling them to a factor and thereby effectively converting credit sales to cash sales. The buyer of the goods is notified to make payments to the factor. Invoice discounting is the provision of finance against the security of a certain percentage of receivables. The title to the invoice and the rights to the proceeds remain with the seller. The financier will purchase a company’s invoice at a discount but the management of receivables and collection will remain with the company (Brigham & Ehrhardt, 2013). (c)Describe the effect overtrading would have on the main accounting ratios. (You may wish to consider the following ratios: acid test ratio, inventory days, trade receivable days, trade payable days and current ratio) (10 marks) The growth in sales volume increases the inventory and receivables. This will affect the working capital management efficiency leading to an increase in the trade receivable and

Paraphrasing, Summarizing, and Describing a Poem Assignment

Paraphrasing, Summarizing, and Describing a Poem - Assignment Example Besides, the speaker intelligently creates a figurative approach using the shoe as an explanation of the restriction of her freedom. According to the speaker, shoes limits feet movement inside and so is her daddy (Holbrook 12). Notably, the speaker sounds bitter and portrays her revenge towards the mistreatment she receives from male counterparts. Additionally, the beginning of this first stanza sets a remorseful environment that is sustained across the entire poem. While the writer appears to direct her bitterness and regrets towards her daddy, it should be clear that the daddy represents male category in the society that has continued derail freedom to the female counterparts. The entire poem is full of metaphors that include black shoe, like a Nazi, like a Swastika and like a Vampire. The terms are intelligently used to summarize the views of the speaker towards male species. In her world, she finds men barbaric, cruel, just like Nazi, and she describes herself figuratively as a jew (Holbrook 12). Historically, Jews were racial persecuted during the harsh German rule through killing, maiming and racial cleansing. Surprisingly, the speaker plays this victim role and curses her daddy for high-handedness that described her earlier

Siemens Bribery Scandal Essay Example for Free

Siemens Bribery Scandal Essay Automobiles are now an indispensable way for citizens to go out for working and shopping. Cars have shaped the development of motorization, which leads to the increase in private car use. As a result of automobiles’ growing popularity, a network of roads is built to satisfy the need for car travelers. Therefore motorization finally stimulates urban sprawl, which is the spread of cities into impoverished and rural areas on the periphery of cities. Urban sprawl obviously has led to some serious social and environmental problems such as inequality in society and climate change. Several organizations support to develop advanced technology in order to restrict urban sprawl and decrease greenhouse gas emissions while some experts disapprove of this opinion. This essay will argue that technological solutions just reduce social and ecological pressure to delay the consequence. The reasons why it is impossible that technology can absolutely cope with these problems also will be explained in the essay. In terms of surroundings, at present technology is not perfect enough to protect the natural environment and to deal with the greenhouse effect throughout the world. According to Gonzalez (2005), urban sprawl promotes automobile industry and gasoline manufacturers, which eventually increase carbon emissions. The extensive use of private cars causes rising greenhouse gases, which create global warming. In addition, negative ecological influences can directly cause public health problems such as asthma and lung diseases (Freund and Martin, 2005). Although technology can partially reduce certain environmental strain, it may also create some additional problems (Gonzalez, 2005). For an instance, nuclear energy can indeed reduce carbon emission though the waste in a nuclear power plant can also pollute the environment. Moreover, Gonzalez (2005) stresses that scientists at present do not develop any technology to completely cope with climate change. It may take a long time and considerable resource to find an effective technological method. Thus, there is no efficient technology to deal with ecological problems like global warming. With respect to problems in society, technology cannot prohibit main reliance on automobiles. Motorized urban expansion brings severe social problems, such as food supply threats from loss of farmland, transport injustice and health problem. Urban sprawl increases reliance on automobile transport, which means more car owners, more frequent and longer trips and, therefore, more greenhouse gas emissions. Except harmful gas exhaustion from vehicles and annoying noise, dominance of private cars still does harm to citizens’ health, because the drivers exercise less and become fat. The crowded traffic degrades the shared space and makes squares and parks useless (Martin, 2007). It may be true that clean and energy-efficient automobile can be manufactured in science and technology. However, such technologies cannot stop the growth of travel distance (Martin, 2007). Furthermore, Martin (2005) claims that there is no or few technology available for problems of land consumption and the degradation of public space. Therefore, technological solution cannot categorically handle some serious problems such as the deterioration of public space and loss of farmland. Technological methods are expected to work out problems in society and environment. However, social and ecological injustice cannot be addressed by technology. People in poverty who are unable to afford personal cars have to live in the fringes of the city which has inadequate public transportation and infrastructures just like supermarkets and hospitals (Martin, 2007). In general, the edge of the city is industrialized, where factories emit harmful gases and let out waste into nearby rivers. Thus, the poor’s health problem is more serious than the citizens in the inner city. With different circles of people supplied with separately various resources, the imbalance between classes results in societal polarization, fragmentation and segregation (Martin 2007). As a result of inequality, people who want to have a better life migrate from rural area to urban area because of well-paid jobs in the city. More facilities and houses need to be constructed so as to fulfill the demand of increasing people in the centre of city. Construction of homes and commercial buildings in urban peripheries also consumes a lot of energy. Therefore uncontrolled urbanization leads to land consumption and loss of farmland, which decline the food production. In some way, technology can manufacture economical and fuel-efficient automobiles with shoddy materials so that the poor can afford this kind of car, whereas, it cannot cope with the gap between the rich and the poor. In addition, technological methods cannot intervene in collective civilization such as culture and social cohesion. Thus, social and ecological inequality cannot be intervened by technology in any way. To sum up, this essay has analyzed how motorized urban sprawl leads to social and environmental problems. The essay also explained that technological solutions are incapable of solving the ecological and social problems originating from urban sprawl due to the lack of core technology. Even if the competent technology appeared, it would be too late to solve these problems. The technology cannot stop people from relying on cars to go out. Public health problems are also one of the main consequences of increasing car use and industrialized countryside. Technology solutions ignore the underlying causes of global warming- urban sprawl. It is necessary to limit the expansion of cities and to efficiently use the limited area. Otherwise, environmental degradation could not be reversed at all. Governments should pay more attention to urban sprawl even give up some financial and political policy. No. of word: 890 References: Freund, P., Martin, G., â€Å"Fast Cars/Fast Foods: Hyper consumption and its Health and Environmental Consequences†, Frontiers of Sociology, The 37th World Congress of the International Institute of sociology, Stockholm, Sweden, 5-9, July 2005. Gonzalez, G.A (2005), â€Å"Urban Sprawl, Global Warming and the Limits of Ecological Modernisation†, Environmental Politics, 14:3, pp. 34-362. Martin, G., 2007, â€Å"Motorization, Social Ecology and China†, Area, Vol. 39:1, pp. 66-73.

Relationship Between Leadership and Employee Performance

Relationship Between Leadership and Employee Performance The purpose of the study was to examine the effect of leadership on employee performance considering the five factors of leadership development that are coaching, training and development, empowerment, participation and delegation. Therefore these form the independent variables that are affecting employee performance which is the dependent variable. The hypotheses stated in the study are relating leadership to employee performance considering these five different factors. Since this whole study revolves around the importance of leadership development and its impact on employee performance, the relationship between these variables of leadership with the employee performance have been studied and researched upon. Exploratory research is done and a convenience sampling technique is used. Questionnaires were also circulated and SPSS-14 is used for data analysis. Pearson Correlation and Regression analysis is also performed. The study proved a strong positive relationship between leadersh ip development with employee performance. A manager must possess leadership qualities in order to conform to the performance standards set by the company. All the six hypotheses established are accepted and are positively related to employee performance, with training and development the strongest variable of leadership impacting employee performance. Vigoda-Gadot, Eran. 2005-2006. Leadership Style, Organizational Politics and Employees Performance: An Empirical Examination of Two Competing Models. This study aims to investigate the role of organizational performance as a mediating factor between leadership style and the employees performance. Therefore, the independent variable is leadership; the dependent variable is employee performance whereas organizational performance is a mediating variable. Questionnaires were circulated and a survey was taken. A Multifactor Leadership Questionnaire measure was used. Exploratory Factor Analysis and a correlation analysis were also done. The study has six hypotheses. One hypothesis states that transformational and transactional leadership are positively related with in-role performance and OCB (Eran, 2006), another state that transformational leadership will have a stronger relationship with and more influence on formal performance and OCB than transactional leadership (Eran, 2006). Another hypothesis is that perceptions of organizational politics are negatively related to employees in-role performance (Eran, 2006). Also, there is a hypothesis that perceptions of organizational politics mediate the relationship between transactional and transformational leadership, on one hand, and in-role performance and OCB on the other (Eran, 2006). It was also tested whether the relationship between leadership and performance was direct or indirect. A positive relationship was found between transformational leadership and performance; however transactional leadership and performance had a negative relationship. Conclusively, organizational politics has been considered an influential mediator between leadership and performance. According to the study, transformational leadership has a more direct positive effect on employees performance. Hayward. A. Brett. (2005). Relationship between Employee Performance, Leadership and Emotional Intelligence in a South African Parastatal Organization. This study was conducted to examine the relationship between leadership, emotional intelligence and the performance of employees. Thus, the two independent variables are leadership and emotional intelligence whereas the dependent variable is employee performance. A sample of 160 leaders and 800 raters was taken and a statistical analysis was done using the Multifactor Leadership Questionnaire measure and the Emotional Competency Profiler. A linear regression was run and a correlation analysis was carried out. Four different hypotheses were formed but two of them are important for my study. First, there is no significant positive linear relationship between employee performance and an emotionally intelligent transactional leader (Brett, 2005) and that there is a significant positive linear relationship between employee performance and an emotionally intelligent transactional leader (Brett, 2005). The second hypothesis states that there is no significant positive linear relationship between employee performance and an emotionally intelligent transformational leader (Brett, 2005) and that there is a significant positive linear relationship between employee performance and an emotionally intelligent transformational leader (Brett, 2005). The results show that there is a significant linear relationship between employee performance and an emotionally intelligent, transactional leader. However, a significant linear relationship between employee performance and an emotionally intelligent transformational leader does not exist and also that there is insufficient evidence to indicate that. This whole study and its findings are, however, contradictory to other studies that have been conducted that show a positive relationship between employee performance and a transformational leader. A. Oluseyi, Shadare and Hammed, T. Ayo 2009. Influence of Work Motivation, Leadership Effectiveness and Time Management on Employees Performance in Some Selected Industries in Ibadan, Oyo State, Nigeria. The purpose of this study was to evaluate the influence of the three independent variables; work motivation, leadership effectiveness and time management, on employee performance that is the dependent variable. A total of 300 staff members were selected through stratified random sampling and the data was collected through Work Motivation Behavior Profile, Leadership Behavior Rating Scale and Time Management Behavior Inventory. A multiple regression was run and correlation matrix was used. The study answers the three basic research questions. First, the relationship is identified between each independent variable and employee performance. Also, the composite and relative effect of each of these variables on employee performance is analyzed. The results show that each of the three inde pendent variables have a positive and significant impact on employee performance, with leadership effectiveness showing the strongest correlation, followed by work motivation. Therefore leadership plays a vital role in enhancing the performance of the employees. Sribenjachot, Suteera. 2007. Impact of Leadership Style on Follower Performance in Direct Selling Industry in Thailand. This study inspects the impact that transactional and transformational leadership has on performance. Both leadership styles have different effects on performance. Performance is the dependent variable which is influenced by the leadership style which is the independent variable. Another variable is defined as leader outcome that is influenced by the leadership styles and impacts performance. A survey research design of Multifactor Leadership Questionnaire (MLQ) was used. The date was collected through MLQ-5X. Path analysis was performed and a statistical program known as Analysis of Moment Structure was used. Several hypotheses were formed; transformational leadership has no effect on follower performance (Suteera, 2007), transactional leadership has no effect on follower performance (Suteera, 2007), transformational leadership has no effect on leader outcome (Sute era, 2007), transactional leadership has no effect on leader outcome (Suteera, 2007) and leader outcomes have no effect on follower performance (Suteera, 2007). The results show a negative relationship between transactional leadership and performance, and no relationship between transformational leadership and performance. Both leadership styles have a positive impact on leader outcome, and that outcome affects the performance of the followers or the employees. Amran G. Tiena and Kusbramayanti, Putri. 2007. Leadership and Organizational Culture Relationship Analysis on Job Performance and Satisfaction using SEM (Structural Equation Modeling) at Pt. Carita Boat Indonesia. This study aims to examine the direct influence of leadership and organizational culture on job performance and its indirect impact on job satisfaction. Also, it studies the impact of job performance on job satisfaction. Therefore, all these elements of the study form the basic variables. A survey was taken and data was collected through questionnaires. A sample of 100 workers was taken. Structural Equation Modeling was used for the analysis of the data. The study has four hypotheses. The quality of employee job performance is positively influenced by leader-member relations (Tiena and Putri, 2007). The quality of employees job performance is positively influenced by organizational culture (Tiena and Putri, 2007). The quality of working satisfaction is positively influenced by performance (Tiena and Putri, 2007). The results show that leadership has a positive influence on the quality of performance and that in turn has a positive effect on work satisfaction. Leadership also has an impact on work satisfaction and it motivates an employee. The leader-member relationship influences both leadership style and employee job performance. Goh Yuan Sheng Victor, Geoffrey N. Soutar. 2005. The Role of Ethical Behaviors in the Relations between Leadership Styles and Job Performance. This study relates the three elements of leadership styles, ethical behaviors and job performance. The two leadership styles, transformational and transactional, are discussed and their relationship with performance is studied. Ethical behaviors that include deontology and teleological ethics are also examined. This article reviews how the leaders use these ethical values and form judgements. Therefore these ethical values play a mediating role in forming the relationship between leadership (independent variable) and employee performance (dependent variable). The measures used were the Multifactor Leadership Questionnaire, Role-Based Performance Scale and Analysis of Moment Structure. A path analysis was performed and a variance-covariance matrix was used. The study has six hypotheses. Transformational leadership is positively associated with employees job performance (Soutar and Victor, 2005). Transactional leadership is positively associated with employees job performance (Soutar and Victor, 2005). Transformational leadership is positively associated with Deontological ethical approach (Soutar and Victor, 2005). Transactional leadership is positively associated with Teleological ethical approach (Soutar and Victor, 2005). Deontological ethical approach will mediate the relation between Transformational Leadership and employees job performance (Soutar and Victor, 2005). Teleological ethical approach will mediate the relation between Transactional Leadership and employees job performance (Soutar and Victor, 2005). The results of the study show that ethics are a defining element of leadership. Leaders must be ethically responsible and this ethical behavior is an important mediating factor between leadership styles and performance of the employees. Mahmmod A. Bodla and Hussain , Ghulam. 2010. Need for Leadership: Empirical Evidence from Pakistan. This study was conducted to focus on the moderating role of the need for leadership on the relationship between leadership and the subordinates outcomes or employees performance. Thus leadership and its characteristics are once again the independent variable, with subordinates outcomes and employees performance being the dependent variables. Need for leadership is the moderating variable between the two. The followers need for leadership is determined and based on that a particular leadership style is adopted, which results in required performance by the employees. Various leadership characteristics are defined and their relationship studies. A sample of banking officers was used from 550 different branches of banks and questionnaires were distributed for the collection of data. A statistical analysis was performed using the multiple regression. There was one main hypothesis of the stu dy; need for leadership will moderate the relationship between leadership characteristics and subordinates work outcomes (Bodla and Ghulam, 2010). The results show that need for leadership is important and it must be understood before implementing any leadership practices. On various grounds, the need for leadership has been considered as a substitute of the relationship between leadership and performance. Dr. Mohammed S. Chowdhury and Nurul A. Mohammed. 2000. Relative Importance of Employee Values, Attitudes and Leadership Behaviors in Employee Motivation. An Empirical Investigation. Employee motivation is one factor that influences the performance of the employees. That motivation is derived from various other factors. This study is therefore conducted to look at the importance that those factors such as values, attitudes and leadership behavior have in influencing employee work motivation and performance. Intrinsic and extrinsic motivation is defined and various styles of leadership are considered. Employee motivation is therefore the dependent variable and the independent variables are employee values, attitudes and leadership behavior. The data was collected through questionnaires constituting a sample of 140 employees. Statistical analysis was performed and a regression was run. Various techniques were used to measure the different variables. The study has four hypotheses. The gr eater the extent to which the key values are perceived to exist in the organization, the greater will be the employees intrinsic motivation (Chowdhury and Mohammed, 2000). The greater the extent to which key job attitudes are perceived to exist in the organizations, the greater will be the employees intrinsic motivation (Chowdhury and Mohammed, 2000). The greater the extent to which positive achievement motivation behavior of the leader is perceived to exist in the organization, the greater the job satisfaction and extrinsic motivation (Chowdhury and Mohammed, 2000).The greater the extent to which arbitrary and punitive behavior is perceived to exist in the organization, the greater the job dissatisfaction and de-motivation of the employees (Chowdhury and Mohammed, 2000). The study concludes that the values and attitudes of employees influence the intrinsic motivation of employees while leadership behavior affects the extrinsic motivation of employees. Cyril H. Ponnu and Tennakoon Girindra. 2009. The Association between Ethical Leadership and Employee Outcomes the Malaysian Case. This research was carried out in order to determine the association between ethical leadership behavior and employee outcomes. It has considered two basic outcomes, that of organizational commitment and trust in leaders. These factors eventually affect the work performance of the employees. The independent variable is the ethical leadership behavior whereas employee organizational commitment and employees trust in leaders are the dependent variables. A sample of 172 managerial employees was taken. The different measures used were the Ethical Leadership Scale, Organizational Commitment Questionnaire and the Trust Scale. A correlation analysis was done and the data was also analyzed using SPSS version 14.0. the study has two hypotheses. There is a significant relationship between ethical leadership behavior and employees organizational commitment (Ponnu and Girindra, 2009). Ethical leadership behavior is positively associated with employees trust in leaders (Ponnu and Girindra, 2009). The first hypothesis was held true. There was a significant and a medium positive relationship between the two variables. The second hypothesis was also held true as the two variables showed a strong positive relationship. Therefore, ethical leadership has a positive effect on both organizational commitment of employees and their trust in leaders. Hence, it can also be concluded that these employees will eventually perform better and work towards achieving the goals of the organization.

Marketing Strategy for Print Media

Marketing Strategy for Print Media 1. Introduction and Background About print media it is said that action people do in their daily lives, their sayings and the style adopted by them to say something is actually directly influenced and affected by their readership activity of news paper, whatever they read in the newspaper and see, it affects their actions. And this would be very true to say that print media was and is the major factor in developing and promoting the popular culture, few years back book reading was a very popular activity and was a very influential source for educating people. If we analyze in the recent history of media, it would be very difficult for us to ignore the importance and impact of the print media in peoples lives. Media is basically categorized in two famous segments named as print media and electronic media, electronic media is the one using electromechanical energy to give access for its contents to customer or target group, initially it was in the form of audio, video, multimedia presentation and CD ROM etc. now wit h passage of time becoming more advance in the form or more digital. Now the static one which is mainly print media, and this also very often use electronics to produce the contents but actually do not use electronics to be delivered to the end user or customer. News papers are actually customary publications of the contents like news, advertisements and entertainments etc. The total number of daily news papers around the world in 2007 was 6580,and about 395 million copies daily had been delivering at that time, but after global financial recession of 2008 a very significant decrease in the circulation of news papers and advertisements was seen. Global recession was not the only factor, a rapid growth in digital media and online alternatives to print media are also the root cause for this decline. And how come it is possible for us to ignore print media as it has contributed a lot to update the people about news and without any doubt it has the power to change the trend or to make the trends like fashion, food and other cultural programs. In this marketing project I have tried to establish that what is going to happen with print media in the future, which was and is a very powerful source for providing knowledge and to keep them up to date about what is happening in the world. And off course this is very unfortunate that print media in the current date is going towards decline at a high rate, a lot of reasons are there which have made the situation of print media like where it stands today. In this report I have tried to establish from different school of thoughts the future of print media, and their perspectives are mentioned about reasons that print media is suffering today, and what are the possible solutions and strategies print media can adopt to come out of this situatio n. 1.1 Case Study over Berlingske newspaper As a case study I have chosen Danish daily news paper Berlingske which is owned by a largest news publishing group Berlingske media. Among many other brands berlingske daily news paper is also a product of Berlingske media,1749 was the year when the foundation of Berlingske media were laid down, and at that time it was published for the first time. The history of Berlingske Media has a long story of success, and truly they are proud of it and have a big influence from the level of nationwide to local level titles. In 2011 the group has reached to the age of 261 years, and from Jutland to Sealand group is well-known, and group has its headquarter in the center of Copenhagen. Until the date group has the 2850 employees working for it, 1100 out of them employed in the head office. Today after a long struggle Berlingske media is now able to deliver the contents for web, radio, web-TV and print etc. Berlingske media has successfully produced very famous brands; some of them are Berlingske, B.T, ErhvervsBladet.dk, Urban, Dagbladet, Holstebro, Folkebladet and etc.Berlingske media today is in the position that they are producing and publishing 11 daily news papers national and regional, and about 47 local weeklies. Along with this group is also publishing one free news paper, one weekly newspaper and one weekly magazine. Berlingske media has developed more than 60 websites, and have the opportunity of web services, they are also owner of one web shop and are currently having five mobile sites. About 200 Medias are working in the country under the group. Activities of Berlingske media are not limited only to the extent of producing and publishing but also it has produced its own press and has the facilities of printing and afterwards has the services of distribution . Total revenue generated as a result of these activities was 3583 m DKK in 2007. So this is not very strange to say that group has created a capacity for reaching up to 2.5 million Danes every week, this is a brief introduction and history about the Berlingske media group but important to mention here is that further in the report focus will be particularly on the Berlingske news paper which is truly one of the famous brand of Berlingske media. 2 Problem Definition and Objectives 2.1 Aims and Objectives To establish the opinions about future of print media from different school of thoughts, and to identify what changes in the strategies might change the situation. Aims of this report basically are mainly two, firstly to highlight the current situation of the print media and its future, secondly to some extent identifying the benefits and some possible successful strategies which might change the situation for print media. As it is already mentioned that as a case study Berlingske daily news paper has been chosen, so the main objective of this report is to purpose a possible marketing strategy for print media of Berlingske, so that it can be able to maintain its competitive advantage and leadership. 2.2 Research Question At the quite initial stage prior to this research project in a session we were asked by our supervisor Andreas to work together in group for the selection of the research topic, so all the instruction that were taught to generate the ideas and then turning the ideas into research question and objectives has been taken into considerations. For instance in the capability section it is mentioned that access to data is would be easy or not, as the author is an employee of a distribution company which delivers paid newspaper at night. So it was not a complicated matter for making a survey to get the data. So in the light of individual advice session with supervisor and theoretical work I have made my research question or the problem statement as follows. 2.3 Problem statement What would be the future marketing strategy of Berlingske newspaper to sustain itself in the presence of electronic media? 3 Conceptual framework 3.1 Literature Review After the World War (ii) like many other countries in Denmark news papers declined rapidly but particularly in the recent years the ratio was too high to decline and that is from 1,600,000 per day circulation to 1,130,000.Among almost 32 daily news papers Berlingske news paper is most prominent figure in the context of newspaper circulation. Berlingske media which is owned by a UK based Mecom Group plc has maintained its position in the industry after having different activities of mergers and alliances with other newspaper companies. Decline can be significantly analyzed as in 1993 74 percent of the mature population is been reading one newspaper daily, it decreased in 2006 to 72.5 and in 2008 it was 68.9 percent(Jauert, 2010). Danish daily news papers had a very sever war for the advertising revenue in the past, which resulted in the loss of revenue for many companies as they trapped in the competition and tried to lower down the prices and finally got a big loss. In 1995 Danish newspaper were sharing 35 percent of the overall advertising market which was in came down in 2005 with 27 percent and in 2008 it became 19 percent. And this situation developed because of the main route cause of internet advertisement (Jauert, 2010). As a solution to the problem Berlingske media now changed the strategy and started to publish two of the free new newspapers, and the loss for publication of these two was about 1 million DKK every day. They also had been affected by the major pronlem of the distribution for these papers, and many of the free news papers could not survive because of the decreasing revenue from advertisements and also because of having great difficulties and cost problem in distribution. A common distribution company was founded by â€Å"MetroXpree† and â€Å"24Timer† in 2007 (Jauert, 2010). Here its important to mention that in regards to paid news papers Berlingske here adopted the proactive strategy or in other words strategy is called first mover advantage,the cocept is presented by Vaccaro (2009) who mentioned two strategies,one is called proactive or assertive and the second is described as reactive or defensive approach,the difference between these two is the implementation of the strategy according to the changes happening around in the environment. Second one becomes activate when changes in the form of threat or opppurtunity already occurred, but in the proactive approach company has to be active before some thing from the external environment happened. So talking about Berlingske media it is very clear that they preferred the proactive approach as free launching of news paper Urban represents their activity. Then another free news paper comes in the market called Urban which is product of Berlingske Media, and statistics revealed by Dansk Oplagskontrol(Danish Bureau of Circulation) of 2008 showed that 15 weekly and 49 monthly magazines were there in the market, and according to Jauert weekly magazines were distributed in 1.8 million copies in 2008 whereas in the same year 1.140 monthly magazines were distributed. But this ratio has continnuosly been decreasing and as a result in 2006 it was 1.6 million for weeklies and 1.3 for monthlies and further in 2008 it became 1.4 million for weeklies and 1.3 million for monthlies and quarterlies (Jauert, 2010). It is now very clear that and also its been proven that print media is not off course dying but on the other hand growing worldwide, there is no doubt that digital world has captured most of the media and this is said to be their age but even in this situation print can not be avoided. The print media market now started offering a variety of product and is mainly divided into two broad categories which are respectively commercial printing and periodicals. Commercial printing is often used on some occasions context for example making of broachers and cards etc. but the periodical printing includes the products in the routine like newspaper circulation and magazines etc. (Kipphan, 2001) Today the business publishers are having a very bad advertising sales and the economy in many recent years could not contribute to the publishers, so to achieve the success in this digital era it is very important for publishers to come with variety of products and services, so they can fulfill the demand of the reader as well as of advertisers. (Jim Kilmetis, selling communications Inc, Future of Print,2004). Recently a new terminology has been introduced about the integrated media and marketing models, but to make this new model on the way of success and for the purpose of implementation it will obviously be a need of skilled and broad minded people. The fact of the matter is that there are off course some problems which readers and publishers face when using print publications, for readers the problem is that they can not be well addressed to the information they want acquire, from advertiser point of view after having a campaign for anything it is not possible to measure the affect. (Jim Kilmetis, selling communications Inc, Future of Print,2004). But in this kind of circumstances would it be possible to for print publishers to make a solution to the problem, and the answer is yes, off course they can have the opportunity of zero based assessment where they can understand to what extent their information structure is dependent on the print and advertising and what strategies can be adopted to align them in current market place. Not only this they also have a big advantage of technology to use for the progress on integrated media and marketing. Today technology became so fast that publishers can be able to control all medias by using an integrated platform. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). To achieve the success in the current date it is of vital importance for the publishers to make a shift, change is now necessary expertise are required to bring that change, it would be considered that what is demand of people how they want to acquire the information. Time is changed today, old models and theories are no longer very fruitful and now according to the changing environment many publishing companies have their websites to meet the competitive edge, as they are offering related services through these website but important point is to consider all this as an initiative. Internet features must be used for the purpose of distribution and other stages of the traditional publications. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). 3.2 Other Concepts from Related Work Here another perspective comes from Schibsted, a Norwegian news paper, this is said about it that if they would like to greet anyone visiting them, it is hand operated printing press which was actually bought by the founder of this group Christian Schibsted in 1856.This was initially established for only the purpose of printing, mean printing for others, but later on it started to make its own publishing, now the point which is to be noted that there is no doubt that the company did not compromise for presenting their machine as a proud for them, but even then this is also the fact of the matter that they are now trying to run away from the print. As they got a loss in having activities in the print publications, And like many others they also adopted the policy for being online and got 35 percent of the operating profit after activating online activities. (The Economist, 2006) The news paper industry after the success news of Schibsteds started to join their footsteps, as industry was declining day by day, but this successful experiment of being online by Schibsteds changed the environment to a great extent. Schibsteds actually developed a web site for their established news paper industry and also many others like Sesam a search engine comparable with Google etc. But if talking about the news paper industry particularly then the situation is very alarming that even Schibsteds seemed like hopeless. (The Economist, 2006) Ron Miller suggests that if we analyze and compare the situation in the context that in the past if we wanted to establish a set up for the news publication or for the magazine production, that was clearly meant to have a good resources and wealth to do that, he mentioned that in the past news paper industry had been relied very much to make the news paper available for us, and they got a lot of benefit out of this. But today the situation is changed totally. (Miller, 2009) Miller further describes the situation in the way that today it became very easy for any kind of content publications to deliver it online. There is no need of big staff and large set up like a factory process to achieve this, not only this it is very obvious that ad dollars is moved to internet now. And now this is happening in a very speedy process that now we get the news right after it occurred. So due to these circumstances now the situation is happened to be like that newspaper industry failed very badly. Considering the 2009 statistics of FOLIO 279 magazines were closed, and only 77 became possible to launch,105 newspapers were closed in the start of 2009.This is not the case only with the small business of newspaper industry, it happened with large companies as well, for instance New York Times is rapidly declining towards destruction and has come to the level that they now considering to sale their Manhattan headquarters. (Miller, 2009) Dan Haight described a particular segment of advertisement that advertisers became very smart today, as they dont hesitate to adopt any kind of medium to reach their consumer. He feels that this is very possible that advertisers will used to go at the door steps of their consumer and ask for the consumption in very near future. Further He described the situation about the future of print media that it has to focus on the advertising, Haight believes that in future off course print is going to play an important role, the only need is that print media should be able to carry the messages from the advertisers and at the same time advertisers would have to keep in mind that they advertise exactly what consumers demand is and at the appropriate time when consumer really want to consume this. Because as technology becoming advance day by day, the consumers are getting more empowered so in this situation there are almost no chance for advertisers to make any mistake or error. (Haight, 2005) According to Gene Gable the defenders or the supporters of print media are always been arguing that print media due to its nature of giving the impression of touch will not lose its position with other medias of digital world.Defenders of print media said that you can take the news paper with you into bathroom,but at the same time from other side very comprehensive answer comes that off course is true what is been argued by supporters but what about the new generation who is coming with the digital world. And after analyzing different surveys and statistics here Gable describes the situation about the current existence of ours, according to him the situation of print media decline is more sever among the kids and in the age group of 65, He further explains that may be they are very much used to for the internet, they buy a very few news paper today. (Gable, 2007) Gable also mentioned that predictions of Dire publications about the sever decline of news paper industry were quite true as many of the analysts showed that this situation can be even worst. In America the decline in the newspaper industry circulation was 2.8 percent daily and 3.4 percent on Sunday, if talking internationally the trend is also downward as in the biggest newspaper industry of China the revenue by ad decreased by 15 percent and also the ratio of newspaper readers decreased very much about 1.3 percent since 2003 and it was said by government that industry is entered an ice-age. The case with the developed and established industries is also not very much satisfactory, as in Germany the ratio of circulation declined by 9.35 percent, in France by 5.7 percent ,Italy 4.49 percent, Netherlands 11.13 percent, Denmark 11.5 percent and the united kingdom 12.5 percent. (Gable, 2007) In another article by Ron Miller suggested that with passage of time media companies are caught up with recent changes that are brought by internet. Ron believes that if old media companies do not update themselves with these changes of recent history, they will become late in the game as this is very obvious that these rapid changes and the internet enabled media knows better delivery channel than old media. According to Miller problem actually occurs when old media companies treat the new digital world as a different thing to them, they separate internet from their traditional media. But author believes that this is wrong mindset as according to him they can open new horizons of success if they work together. He made his case strong by giving two examples; one of Greyson Chance who uploaded a song by playing a piano, other one is of Dave Carroll who also made a YouTube video of his song â€Å"United Breaks Guitars†. In both cases author describes that when were being picked up by the print publishers and TV, their views turned in millions, finally Miller concludes that if the old companies want to be on the path of success then it is vital for them to understand the different ways for combining with digital delivery channels (Miller, 2010). 3.3 SWOT Analysis To reshape a strategy for any company or to make a totally changed new one, it is very important to understand about the capabilities required to achieve the goal.SWOT analysis actually tells us about the health of a company and that where do it exist, this cannot be used to plan a new strategy or to give the solution for any existing deficiency in the organization. SWOT analysis is quite helpful in identification of problem area so it became easy for the people in management to take the decision accordingly. SWOT analysis consist of four parts to make an analysis of adopted strategy of any company, and to make this analysis successful and objective, this is required that company dont hesitate to be a critic of its own. And adaptation of such an analysis might lead the company to understand the areas where they are powerful and so they can emphasize on these areas to utilize the opportunities they can have. SWOT stand for strengths, weaknesses, opportunities, and threats. Two of them are the internal to the company, strengths and weaknesses is actually a measurement of where company does exist currently, whereas opportunities and threats are the external factor to company, after this stage of identifying and examining the both factors, then companies might be able to analyze them to make a balance between these factors. Strength of a company is very important to identify as it might be possible that company could not realize that what is they are good at, which is actually their strength, what are the key factors making company on the way of progress. Similarly the weakness is an area of the company where company is not performing well, it is important in this regard that sometimes misinterpretations of the things might lead a company toward a problem, misinterpretation means that something which was really important to the company but perceived as less important and could not be focused. But opportunities are some external factors happened in the environment that becomes favorable to your business, these factors extra ordinarily affect the business strengths, weaknesses, and threats and are helpful to improve the business. Threats are the external conditions that are not in favor of business of company, while doing business it is not very unusual that business face different threats, theses might o ccur at any time. Now by keeping all this into considerations Berlingske news paper is been analyzed to have an understanding of its current performance and capabilities, so talking about the strengths first it has been analyzed that since the Belingske news paper and media is the largest and oldest in Denmark so it has developed a strong customer base, as with the use of new technologies and strategies now capable for reaching about 2.5 million Danes every week. News paper has developed a strong relationship with their customers by fulfilling the demands of their customer. Berlingske has been considering the customer relationship mangment strategy to build the long term loyal relationship. Another strength of Berlingske is demand of its print publication from a specific segment of its customers,these are educated people and have the know how of business and also people from elite class,as their demand for the print publication in spite of all the revolution in technology and digital online media can not be decreased.so this demand for the print publication is increasing as a strength of Berlingske news paper. Also Berlingske has strong infrastructure, as it is already mentioned in the introduction of case study part that Berlingske management owns aroung 200 medias, and 11 dailies and similarly magazines and weekly newspaper, so it has proven that they have the right capabilities to manage all this, and due to best practice of CRM strategy implementation they have the strength of direct interaction with their customers and changing the policies accordingly. Berlingske news paper is today after a long struggle is recognized in all over Denmark and now Berlingske is name of brand. And recognition of the brand is a very powerful strength for any company, because some times for the purpose of making balance in some hard times, brand name can be used to adopt a different strategy to generate revenue by new ways. Weaknesses for Berlingske print publication is mainly like many other print publications that with changing environment of the digital world,print is seemed to be as outdated technology, along with this in the long journey of Berlingske, it has been under many different leaderships, and as every new management would have its own goals and priorities. So talking about the opportunities of Berlingske it is vital to mention that with the revolution in the online technology and digital media there are many positive outcomes for Berlingske print publication, first of all now with advancement in the technology it became easy and also very cheap for direct marketing with the customers, as it has been mentioned in case study part that berlingke group has developed more than 60 web sites,so to get a subscription for any willing customer it became very easy to do that just with click of mouse. So due to this more and more customers are being attracted. Also because of the advancement in technology and the use of computer has made Berlingske to produce their contents with a less investment or in other words cost is decreased to produce and deliver the content to the end user, and because of technology enabled factors bugdt with out any doubt is increased, that is a necessary element to maintain the competitive advantage for Berlingske. Regarding the threat one thing which I feel is necessary to mention that there was an opinion from one anayist that income which print publications have some times beomes equal to the cost for collecting news and other contents and then circulating and publishing them to the customers. So the actual revenue generator for print publications is advertisement dollar. So in the case of Berlingske this is also a threat that as advertisers now in this date increasingly prefer the online medium, so day by day this segment of decreasing advertisement is a biggest threat For Berlingske. 4 Research Methodology My project is a research based project. So I have to use some research approaches and methods or techniques to carry out this project. For this purpose I studied some books related to this topic. From these books I got the guidelines about how a research is conducted. First I would like to explain what is a research? Research is a systematic way to investigate the solutions of the problems. Research is not a single step but it is a brainstorming. It involves multiple steps that the researchers have to follow to conduct their research. I have also planned to follow the same research process to respond the research questions effectively. Through this process I was able to collect the data and then performed analysis based on that data. To get better understanding, research process is shown in the following figure. After exploring different research methodologies and techniques, I have made plan to use qualitative approach in my research project. This approach is suitable in a short period of time. This helped me to gather the data and find out the solution of the given research question. Under this approach I used different techniques to investigate the solution. 4.1 Literature review In this research project first I have planned to review the related literature in order to enhance my understanding on this area. I have planned to make literature review as the base of my research work. I studied and reviewed different articles, unpublished documents, journals and papers, books of different authors on the topic ‘Print media and electronic media. Literature is the best tool particularly in my area of research to get the optimum data within short period of time. It is an effective and cheap source for data gathering. Literature survey may provide a strong foundation for further research (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). â€Å"‘Literature refers to all available research on this subject and ‘Literature Search refers to the process of finding the material and a ‘literature survey simply describes the literature which exists (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). This technique produces reliable and consistent data which can be analyzed and generalized with more assurance. Thus the data achieved is easy to manage and further field work is not involved (Verma Gajendra V, Mallick, K, and Neasham , Perspectives and Techniques, 1998). I have carried out a comprehensive literature review to explore what has already been done in this area, what are the strategies that push a business towards upside. Based on the literature I have tried to produce a quality of data (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). 4.2 Informal discussion Informal discussion has been carried out for this research study. Informal discussion means no preplanned schedule and no formal layout. It can occur at any time at any stage. I conducted informal discussion with the colleagues that are doing business study or have some sort of business experience. From informal discussion I got many new ideas and new directions for this research work. 4.3 Conduct Survey Survey is an excellent and cheapest way to retrieve the data from the users. I have also planned to conduct the survey in my research work. This technique is supportive to further evaluate the results. For this purpose a questionnaire has been prepared under the light of data that I have retrieved from literature and informal discussion. Questionnaire is designed in a careful manner so that it is easy for the users to answer them. Questions are clear and close ended. There is no redundancy among the questions (Preece, J., Rogers, Y., and Sharp, H., Interaction design: Beyond human-computer interaction, 2002). Target users of the survey are those who are doing business study or having business experience and background. 4.4 Case study-Berlingske newspaper: Case study is a qualitative approach in which we further narrow down our research. Similarly I have planned to conduct the case study in my project. Initially I have explored such business strategies due to which print media can survive in the presence of electronic media. But further I have investigated business strategies that particularly supportive for Berlingske newspaper. Because, I have chosen Berlingske newspaper as a case study in my research work. 5 Data Collection After declination of print media there is a great pressure on newspaper and magazines companies. They are losing their business and their revenue is coming down. Marketers have changed their trend and they switch on to the digital media. They have built their own sites. To survive in digital environment print media needs to switch online and they charge for contents online as they are charging previously. But this is not successful effort as readers pay for only those contents which they cannot fine anywhere or which is hard to replicable. For its survival print media needs to adopt the following strategies. They have to focus on different ways and business techniques to enhance its revenue. 5.1 Build Deeper Relationships Leading marketers have strongly realized the power of digital media. They are expanding the boundaries of digital innovation and spending much more on own web sites, mobile applications, interactive kiosks in order to deliver more targeted contents to the consumers. The

Dickens Hard Times as a Critique of the Educational System Essay

Dickens' Hard Times as a Critique of the Educational System  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Industrialization made Victorian England a brave new world.   A world bereft of justice, humanity and emotion.   In Hard Times, Dickens critiques this world in several ways; it's pollution problems, factory accidents, divorce laws, utilitarian ideals, and educational system.   The goal of this essay is to focus strictly on Dickens critique of the educational system which was influenced by Industrialization.   In his novel, Dickens shows us how children were indoctrinated at very early ages that "facts alone are wanted in life" (47).   "The Gradgrind school in Hard Times was modeled on the so-called Birbeck Schools inaugurated by William Ellis in 1848 to teach principles of political economy to poor children. . . " (Thomas 52). The children were taught that they were not to do anything or believe anything which is contrary to fact.   The "Gradgrindian educational project is based on . . . Enlightenment intuitions" (Wainwright 179); wherein,   all knowledge m ust be verified by science.   Teachers even went so far to say that: "Taste, is only another name for Fact" (51).   In Hard Times, Dickens "attacks [this] education built on statistics, figures and facts . . ." (Taine 33). Dickens criticizes the Victorian educational system because it dehumanized the children, killed fancy, and destroyed the importance of emotion.          The Victorian educational system dehumanized the children by treating them like mathematical figures.   It sought to turn them all into little utilitarian robots who were only interested in facts.   As the children enter the class, they are described as "little vessels then and there arranged in order, ready to have imperial gallons of fac... ...       Mutual Friend. Ed. Norman Page. New York: Macmillan Press, 1979.       Thomas, Deborah. Hard Times: A Fable of Fragmentation and Wholeness. New York: Twayne Publishers, 1997.       Wainwright, Valerie. "On Goods, Virtues, and Hard Times." Dickens Studies Annual, Vol. 26. Ed. Friedman, Guiliano, and Timko. New York: AMS Press, 1998.       The student may wish to begin the paper with the quote below:    "I am going, next month, to publish in one volume a story now coming out in Household Words, called Hard Times.   I have constructed it patiently, with a view to its publication altogether in a compact cheap form.   It contains what I do devoutly hope will shake some people in a terrible mistake of the days, when so presented" (Guiliano 893).    Charles Dickens in a letter to Thomas Carlyle, July 13, 1854 Dickens' Hard Times as a Critique of the Educational System Essay Dickens' Hard Times as a Critique of the Educational System  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Industrialization made Victorian England a brave new world.   A world bereft of justice, humanity and emotion.   In Hard Times, Dickens critiques this world in several ways; it's pollution problems, factory accidents, divorce laws, utilitarian ideals, and educational system.   The goal of this essay is to focus strictly on Dickens critique of the educational system which was influenced by Industrialization.   In his novel, Dickens shows us how children were indoctrinated at very early ages that "facts alone are wanted in life" (47).   "The Gradgrind school in Hard Times was modeled on the so-called Birbeck Schools inaugurated by William Ellis in 1848 to teach principles of political economy to poor children. . . " (Thomas 52). The children were taught that they were not to do anything or believe anything which is contrary to fact.   The "Gradgrindian educational project is based on . . . Enlightenment intuitions" (Wainwright 179); wherein,   all knowledge m ust be verified by science.   Teachers even went so far to say that: "Taste, is only another name for Fact" (51).   In Hard Times, Dickens "attacks [this] education built on statistics, figures and facts . . ." (Taine 33). Dickens criticizes the Victorian educational system because it dehumanized the children, killed fancy, and destroyed the importance of emotion.          The Victorian educational system dehumanized the children by treating them like mathematical figures.   It sought to turn them all into little utilitarian robots who were only interested in facts.   As the children enter the class, they are described as "little vessels then and there arranged in order, ready to have imperial gallons of fac... ...       Mutual Friend. Ed. Norman Page. New York: Macmillan Press, 1979.       Thomas, Deborah. Hard Times: A Fable of Fragmentation and Wholeness. New York: Twayne Publishers, 1997.       Wainwright, Valerie. "On Goods, Virtues, and Hard Times." Dickens Studies Annual, Vol. 26. Ed. Friedman, Guiliano, and Timko. New York: AMS Press, 1998.       The student may wish to begin the paper with the quote below:    "I am going, next month, to publish in one volume a story now coming out in Household Words, called Hard Times.   I have constructed it patiently, with a view to its publication altogether in a compact cheap form.   It contains what I do devoutly hope will shake some people in a terrible mistake of the days, when so presented" (Guiliano 893).    Charles Dickens in a letter to Thomas Carlyle, July 13, 1854

Dr. Seuss The 500 Hats of Bartholomew Cubbins Essay -- Dr. Seuss The

Narrative Style and Structure of Dr. Seuss'The 500 Hats of Bartholomew Cubbins The 500 Hats of Bartholomew Cubbins, told in folktale style, was written by Dr. Seuss in 1938. According to Charity Belle Mays, â€Å"Folktales deal with adventures both plausible and implausible wrapped in the forms of human or animal abilities. They are the simple tales that have truly evil people or animals, and truly good people or animals, and the good always wins out in the end in these stories, giving way to the child's version of fairness.† This story recounts young Bartholomew Cubbin’s misadventures while going to market in town. Bartholomew, a paragon of politeness and obedience, unwittingly finds trouble when he is unable to keep a hat off his head and offends King Derwin. The folktale begins with introductions to Bartholomew and King Derwin, the potential â€Å"hero† and â€Å"villain.† The first several pages emphasize the great contrasts between their lives; Bartholomew is poor and feels insignificant versus the King’s wealth and mighty self-image. With such opposite lifestyles, Seuss must create a...